Bob Loya, director of external development at Sierra, attributes the label's rebirth to the success of digital platforms and the growing popularity of downloadable games.
Speaking with Polygon during Gamescom earlier today, Loya called the Sierra revival a "passion project" within Activision, Sierra's parent company, that has garnered a lot of internal support.
"At Activision we're well known for big franchises, big AAA retail franchises," Loya said. "That's not going to change, but we do have a really core group of gamers within the company that wanted to do different things. And there wasn't ever really a path within Activision to do that.
"With the expansion of digital platforms and the popularity and year over year growth in...
from Polygon - All http://ift.tt/1rruUgw
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